About

We are creative company for those building what lastsam-creators of enduring value.

We work at the intersection of brand strategy, human experience, and AI, to shape brands that demand attention and stand the test of time.

We help business leaders sharpen their vision, craft compelling narratives, and create meaningful interactionsam-spanning positioning, storytelling, customer experience, digital presence, and beyond.

Our structure is intentional. 40 Hearts is built on a foundation of partnership and friendship. We believe the best ideas don’t emerge from a formula, they come from curiosity, collaboration, and a commitment to pushing what’s possible. This belief is reflected in our work, where every project is led with heart and a drive to transform the future.

40 Hearts is a multidisciplinary creative company. We help brands sharpen their focus and stand out through fresh ideas and bold execution.

Our work blends creative strategy, human experience, and AI to shape future-facing brands that command attention and stand the test of time.

We are driven by a commitment to clarity, creativity, strategic execution, and a deep sense of social responsibility. With every project we see an opportunity to uncover new possibilities in the world and build something lasting.

Reggie Tidwell

Founding Partner

Reggie is an award-winning designer/strategist and Partner at 40 Hearts, a branding agency creating enduring value. Reggie is drawn to projects that have a positive impact on our communities. A BFA in graphic design has fueled Reggie’s 27-year career of nationally recognized expertise in branding, design and commercial photography. His primary focus is helping businesses and organizations effectively connect with their audiences and in many cases, change the world.

A mentor with a strong belief in community service, Reggie is the founding president of AIGA Asheville. He is currently serving on the organization’s National Board. He also serves on the Board of the art coalition for Arts AVL.

The beautiful mountains of Asheville, NC are home to Reggie, his amazing wife, ambitious adult daughter, kind-hearted 10-year-old son, and energetic, creative 7-year-old identical twin daughters.

Tim Scroggs

Founding Partner

A strategist, branding expert, and web design innovator dedicated to transforming ideas into impactful realities. As a founding partner at 40 Hearts, Tim combines technical expertise with a deep understanding of human connection to guide brands through challenges and toward clarity, confidence, and growth.

Known as a "strategic sherpa," Tim excels at asking the right questions, uncovering the deeper "why," and fostering seamless collaboration with his clients. His process is anything but prescriptive; instead, he empowers teams to discover insights organically, creating tailored solutions that resonate deeply with audiences.

Whether crafting a visually stunning website or designing a brand strategy with long-term impact, Tim brings a unique mix of creativity, curiosity, and conviction to every project. His approach is marked by positivity, passion, and an unwavering commitment to helping clients see their brandam-and its potentialam-through new eyes.

João Barbosa

Founding Partner

A former educator, multidisciplinary designer, and conscious leader in the UX and CX. Known for his ability to cultivate strategic foresight across functions, he excels in crafting cohesive experiences that transcend screens. He firmly believes that technology is most meaningful when it meets users at their time of need and that the world could benefit from more signal and less noise.

Throughout his career, João has successfully led teams in creating multiple award-winning product experiences in the education technology sector. His professional journey has taken him from teaching high school students how to code to multiple executive positions as Head of UX andProduct Design at Illuminate Education and Work board, and most recently as Vice President of Customer Experience at Renaissance Learning. Joao is a lifelong learner whose passions lie in the intersection of design, education and technology.

About

We are the start

Reggie Tidwell

Tim Scroggs

João Barbosa

Featured Clients