40 Hearts is built on a foundation of partnership and friendship.
We believe the best ideas don’t emerge from a formula, they come from curiosity, collaboration, and a commitment to pushing what’s possible.
This belief is reflected in our work, where every project is led with heart and a drive to transform the future.
Reggie is an award-winning designer/strategist and Partner at 40 Hearts, a branding agency creating enduring value. Reggie is drawn to projects that have a positive impact on our communities. A BFA in graphic design has fueled Reggie’s 27-year career of nationally recognized expertise in branding, design and commercial photography. His primary focus is helping businesses and organizations effectively connect with their audiences and in many cases, change the world.
A mentor with a strong belief in community service, Reggie is the founding president of AIGA Asheville. He is currently serving on the organization’s National Board. He also serves on the Board of the art coalition for Arts AVL.
The beautiful mountains of Asheville, NC are home to Reggie, his amazing wife, ambitious adult daughter, kind-hearted 10-year-old son, and energetic, creative 7-year-old identical twin daughters.
Tim Scroggs is a strategist and thought partner for leaders navigating moments of reinvention. When what once worked no longer fits and something more honest is trying to take shape.
As Founding Partner of 40 Hearts, he works at the intersection of brand narrative, conviction, and design direction, helping executive teams clarify what they believe, articulate where they're going, and build brands that carry real weight in the world.
Over the past two decades, he has founded and led agencies, guided organizations through transformation, and helped architect 40 Hearts as a new model for how creative work gets done. One that blends human insight, strategic clarity, and emerging technology to help brands evolve with intention.
He listens for the tension beneath the conversation. Asks questions that create stillness in the room. Helps leaders find language for what they already know, but haven't yet said.
At the heart of his work is a simple belief: conviction is the competitive advantage. The leaders willing to define what they stand for are the ones that endure.
Mary is a systems thinker and change architect who moves comfortably between vision and execution. As Partner at 40 Hearts, she works alongside leadership teams to design the strategic frameworks, operating rhythms, and decision-making structures that close the gap between who an organization aspires to be and how it actually operates.
Her career has taken her from the backstage of technical theatre to the conference rooms of Fortune 500 brands—including PepsiCo Global, IBM, Colgate-Palmolive Harman International—where she led upstream strategy, innovation, and brand development at the highest levels.
At the center of her work is a belief that the most effective organizations are also the most human ones: clear in their identity, intentional in how they show up, and accountable to the people they serve. She partners with leaders who are ready to define their impact with precision—and build enterprises that generate not just growth, but shared prosperity and lasting contribution.
Schedule a 15-min call. We're happy to discuss how our approach can be tailored to your unique challenges.
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