New
Launch Week
Your brand and website, rebuilt and live in about a week. For founders who already know what they’re building and need the world to see it now.
You have the vision. What you don’t have is six months, or a website that says it.
Launch Week is for founders, campaigns and small teams with somewhere to be. You bring the clarity. We bring a team that has been building brands for decades and has learned how to do it fast without doing it badly.
If your vision isn’t clear yet, we’ll tell you on the first call, and start with the Vision Accelerator instead.
What you walk away with
01
Message
A communications strategy built around the story at your center, plus the words you’ll use everywhere.
02
Look
A new or refreshed logo, color and type, so everything you make looks like it came from the same place.
03
Website
Designed, written, built and launched. Webflow or WordPress, set up so your team can update it without calling us.
04
Brand guidelines
A short, usable guide so your team can make on-brand material quickly once we’ve handed it over.
05
A first piece
One launch asset of your choosing, like a flyer, a pitch deck or a social kit, so you leave with something in hand.
After launch
Stay close if you want
Some clients keep us on to review what goes out. After launch, Esther’s campaign sent us every piece of marketing to look at first.
How the week runs
Before we start
The first call
We scope the work and set the price. You send us everything that already exists, good and bad.
Day 1
Message
A working session with you to land the story. We write the strategy and core copy that night.
Day 2
Look
Identity direction, shown to you as a real page instead of a mood board. You pick, we refine.
Days 3 and 4
Build
We build the site and the guidelines. You review a live link, not a PDF.
Day 5
Launch
We go live together and hand over everything, including how to keep it going without us.
“I can’t believe what you’ve done for me and in such a short period of time.”
Strategy, a new look, guidelines and a custom website, delivered over one weekend.
Read the case studyPrice
$6.5K to $20K
Most projects land in that range. We scope it on the first call, so you know the number before we start. See add-ons
Coming through Mountain BizWorks or NC Innovation? Mention it when you book.
Add-ons
Add to your week
All of these are optional. Pick what helps and we’ll scope and price it with you, in the same quote.
Before the build
Vision session
Sixty minutes before the build to get clear on what the brand should say. It’s a short version of our Vision Accelerator, and a good way to find out whether you need the full one.
After launch
30-day check-in
An hour, a month after launch, to look at what’s working and adjust copy or pages based on what people actually do.
Self-editing session
An hour teaching your team to update the site themselves, so small changes don’t have to wait on us.
Getting seen
Launch announcement kit
Social graphics and an announcement email, written for you, so people actually hear that you launched.
Google Business Profile
Set up and written to match the new brand. For a local business it often matters as much as the website does.
AI visibility check
We ask ChatGPT and Perplexity about your business before and after launch, and show you what changed.
Photography
A photo session so the site shows your actual place and people instead of stock images.
Email signup
A signup form on the site and a welcome email, so the people who find you have a way to stay in touch.
Monthly
Site support
We keep the site secure and backed up, and handle the small changes you’d otherwise put off. You get a team that already knows your brand, without hiring one.
Scoped with you
Ask about supportQuestions
What people ask before they book
What do we walk away with?
A communications strategy and the words you’ll use everywhere, a new or refreshed logo with color and type, a live website, short brand guidelines and one launch piece you choose, like a pitch deck or a social kit.
How much does Launch Week cost?
Most projects land between $6,500 and $20,000. We scope it on the first call, so you know the number before we start. Any add-ons go in the same quote.
Can a brand and website really be done in a week?
When the vision is already clear, yes. Day one is the message and day two is the look. We build on days three and four, and on day five we launch together. Esther Manheimer’s campaign was rebuilt over one weekend.
What if we’re not clear on our vision yet?
We’ll tell you on the first call and start with a Vision Accelerator instead. Launch Week moves fast because the center is already settled.
What platform do you build on?
Webflow or WordPress, set up so your team can update the site without calling us. If you want, we can add an hour teaching your team to do it themselves.
What happens after launch?
We hand over everything, including how to keep it going without us. Some clients keep us on to review what goes out, and a 30-day check-in is available as an add-on.