a podcasting experiment

age, the podcast

age is about the gap between the person we perform and the person we actually are. We’re making it to learn about brand and marketing, and about ourselves.

Recording an episode of age in the 40 Hearts studio, seen on the camera phone's screen

The bet

The over-produced era of media is ending, the way hair metal did.

Most shows are cut and polished until nothing unexpected survives. People can tell a performance from a person, and more and more they’re choosing the person.

So we make age long and unpolished on purpose. We leave in the pauses and the wrong turns. It might not look like a hit next to the shows with editing teams. That’s the point, and we’re keeping score in public so you can watch the bet play out.

The ledger

Every bet and prediction made on the show, logged with who said it and when. We’ll mark each one as it lands or doesn’t.

Bet

On why age, the podcast is made the way it is

“We are laying a long-term bet here that when the AI overlords take over, the stuff that's going to feel meaningful to people… are going to be the things that we can tell a human put their heart into and somebody cared. That's why we do it the weird way.”

Watch at 1:21:38

Mary Greene · Ep. 23

Being tested

Prediction

On the future of posting your life online

“Before you know it, there's going to be a little orb that is like a little drone that just follows you around and captures little moments of your life and creates these edits for you to review at the end of the day, and you get to choose what content you wanted to post.”

Watch at 15:37

Reggie Tidwell · Ep. 10

Open

Prediction

On mass-made goods versus things made with care

“In a year from now, no one is going to buy anything anymore online, because there will be no more spirit in it.”

Watch at 29:33

Nicky Balachandran · Ep. 15

Open · check June 2027

Prediction

On the power brands now hold

“Imagine the impact brands have today… I think governments will actually become sidelined because of brands and corporations.”

Watch at 10:07

Tim Scroggs · Ep. 1

Open

Prediction

On what AI does to expertise

“If everyone has AI… knowledge actually becomes the least valuable thing.”

Watch at 1:01:55

Tim Scroggs · Ep. 5

Open

Prediction

On who owns a look

“Our nuance on IP law is going to get so specific because so many people make money off of either licensing or commanding a space in terms of specific visual assets. Shapes and colors can be trademarked.”

Watch at 44:24

Mary Greene · Ep. 22

Open

Prediction

On lookalike products

“It seems to me like we're going to have a rash of these. We're about to have a moment where a bunch of people are designing something behind closed doors, not intending to do harm to a competitor or take credit for it.”

Watch at 42:37

Mary Greene · Ep. 22

Open

Claim

On creative ownership

“If you don't create your own imagination, then you will live in someone else's imagination.”

Watch at 34:00

Nicky Balachandran · Ep. 15

Standing

Insight

On owning your own space online

“On every other platform, you are in someone else's imagination… Your website is your imagination.”

Watch at 1:21:23

Nicky Balachandran · Ep. 15

Being tested

Prediction

On how creative work gets staffed

“Historically, I viewed it as either you are the business owner… or you're this full time employee… But I feel like we're coming to somewhere in between… the full time thing doesn't appear to be working for agencies and the freelance thing doesn't fully appear to be working.”

Watch at 32:37

Mary Greene · Ep. 1

Open

Claim

On rejecting labels

“The anti-label becomes the new label.”

Watch at 36:45

Tim Scroggs · Ep. 1

Standing

Prediction

To Reggie, who says he can always spot an AI video

“Are you spotting it because it's outrageous? Because AI is going to get to the nuance.”

Watch at 22:22

Tim Scroggs · Ep. 2

Open

Claim

On making a living from creative work

“Success is all just random. There is no formula that you can play out that will make you successful, and there's research that backs this.”

Watch at 42:00

Tim Scroggs · Ep. 2

Standing

Prediction

On companies calling people back to the office

“What corporate's gonna miss on this is that they're wanting to force it back into the extroverted lane when these introverts are going to create something so magnificent.”

Watch at 39:01

Tim Scroggs · Ep. 3

Open

Insight

On where culture gets made

“I think the interesting culture is happening in these little micro pockets of places that aren't the big city… I do feel like people in Asheville are more connected to each other than I have experienced living in New York.”

Watch at 1:10:23

Adrienne Muken · Ep. 3

Being tested

Claim

On world hunger

“We could feed literally everyone… It's not a production [problem]. It's a distribution thing, it's a control thing… You have to be dissatisfied in this culture for capitalism to work.”

Watch at 1:15:45

Tim Scroggs · Ep. 3

Standing

Claim

On believing in an idea before anyone else does

“Like AI, like all of these things… started off as someone's delusional idea that they didn't give up on… I think delusion and improv can help change the world. You just can't give up on it.”

Watch at 1:03:48

Reggie Tidwell · Ep. 4

Standing

Insight

On the work that can't be automated

“Every job is becoming a care job… Even if you think that you're doing like knowledge work or engineering.”

Watch at 58:13

Mary Greene · Ep. 5

Standing

Insight

On what brands are judged by

“The power of branding is now starting to trend, where the inner being of the brand means more.”

Watch at 1:14:23

Tim Scroggs · Ep. 6

Being tested

Prediction

On places starting to look the same

“I think rooted in a place used to be more noticeable… I think it will become more powerful because it will be scarce to be rooted in a place that's only that place.”

Watch at 57:50

Tim Scroggs · Ep. 7

Open

Bet

On running 40 Hearts in a tough market

“Design is often seen as a luxury rather than a necessity… We think in a way that's pretty unconventional and challenges some norms, and that is not a good thing to be when people are feeling conservative and wanting like a sure thing… we might collapse in two years and find out.”

Watch at 59:54

Mary Greene · Ep. 7

Open · check 2028

Prediction

On jobs that don't require making content

“There's a huge portion of the job market that we're leaving out… and maybe those are the jobs that AI is going to come for, and everything's going to be robotics.”

Watch at 35:11

Mary Greene · Ep. 8

Open

Claim

On what screens have made rare

“Because we become so forced into the online and on screens world… the new commodity is… human connection.”

Watch at 56:52

Reggie Tidwell · Ep. 8

Standing

Bet

On social feeds run by the algorithm

“I'll bet this is in the works, in like a local mode, or it's like, oh, I just want to see what people within a 50 mile radius of me [are posting].”

Watch at 1:02:58

Mary Greene · Ep. 8

Open

Insight

On who brands are trying to reach

“Branding is now having to get very micro on some levels to get the super niche people, because I feel like those are the people that haven't been targeted in a very long time.”

Watch at 13:44

Dylan Garcia · Ep. 9

Standing

Claim

On brands that try to look different

“Brands now typically will try and look at the market, and if they want to go against the grain, they will look at the market to figure out what is against the grain, right? Not like what is in me that goes against the grain.”

Watch at 19:23

Tim Scroggs · Ep. 9

Standing

Prediction

On what replaces social media once AI content erodes trust in it

“I think it will break down back to word of mouth.”

Watch at 23:15

Tim Scroggs · Ep. 10

Open

Prediction

On whether social media can be fixed

“Social media will never change… Because even though when they try to start like a people's social media… owned by the people type thing, it just doesn't work.”

Watch at 37:25

Tim Scroggs · Ep. 10

Open

Prediction

On what happens when AI takes the jobs

“They're going to put us humans in the place that AI can't do it, which is anywhere there's not [a] screen… I think money is going to be a hot topic because how do you value life when you no longer have a job?”

Watch at 54:54

Tim Scroggs · Ep. 10

Open

Claim

On growth at all costs

“Always got to grow. Always got to grow. There's no natural system that can support that… the only thing that grows like that is cancer, which kills the host.”

Watch at 24:40

Jenn Maer · Ep. 11

Standing

Insight

On growth at all costs

“[You grow] until you're the size you're supposed to be, right? The person you are, and then you grow deeper. So companies don't realize they can grow deeper.”

Watch at 32:07

Tim Scroggs · Ep. 11

Standing

Claim

On crying

“I think crying is an underrated skill. Like it's something that people should own more.”

Watch at 16:45

Reggie Tidwell · Ep. 12

Standing

Prediction

On why fast food tastes worse than it used to

“They have had whatever, 20, 30, coming up on 40 years to like squeeze more money out of less quality… And they'll approach it scientifically to where… eventually you're just eating a piece of cardboard that tastes good.”

Watch at 15:24

Juan Holladay · Ep. 13

Open

Claim

On music that all sounds the same

“Music for me has lost a lot of its… quality because it doesn't have its own thing anymore. It's all melded together… I think Justin Bieber's album, the Swag album, is the first time that I've heard an album that sounds like the anti-song, the anti-album.”

Watch at 52:32

Tim Scroggs · Ep. 13

Standing

Prediction

On how much stuff the next generation will want

“I feel like we're going to experience a major shift because I don't know that the next generation values materiality. I think their life is in the digital frame.”

Watch at 45:05

Tim Scroggs · Ep. 14

Open

Claim

On housing

“Once we turned homes into assets of investment, we took away the essential need for someone to have a home.”

Watch at 41:57

Tim Scroggs · Ep. 14

Standing

Prediction

On how people will describe what they want

“Aesthetic is going to be a prompt. I want a house that looks like designed by Rick Owens mixed with Nicky Kehoe.”

Watch at 43:01

Nicky Balachandran · Ep. 15

Open

Prediction

On designers in the age of AI

“I don't think they're going to lose their value. Like, yeah… maybe AI will catch up and be able to make art, design, brand that is passable. But the designer is the master of taste… businesses will always come… to us because they won't know what's good.”

Watch at 24:08

Reggie Tidwell · Ep. 15

Being tested

Prediction

On kids growing up with screens

“My biggest takeaway from this whole thing is that youth will find their way. Like, they will be all right.”

Watch at 1:09:20

Reggie Tidwell · Ep. 16

Open

Prediction

On young people and activism

“Like the greatest generation is coming back around… these days activism is going way younger. You got middle school students walking out.”

Watch at 20:38

Mary Greene · Ep. 16

Open

Prediction

On where people will go for information

“I think people will be going less to more open platforms and going to people's websites where they actually can learn more authentic… information… not this big open platform where you don't even know if the people are real or not.”

Watch at 24:01

Reggie Tidwell · Ep. 17

Open

Prediction

On the future of search

“When you're thinking about search engines and you're thinking about bots and you're thinking about deepfakes, I'm nervous about how valuable search engines will be.”

Watch at 1:05:03

Liz Williams · Ep. 17

Open

Insight

On telling people from bots online

“I think humor is becoming to me a tell of like, is there a real human here? Because I don't imagine that a computer could have made it.”

Watch at 22:33

Mary Greene · Ep. 17

Being tested

Claim

On starting a small business

“Most small businesses, as you know, start off as vanity businesses.”

Watch at 39:00

George Awad · Ep. 18

Standing

Insight

On competition

“I once read this book and this guy said, there are 2 ways to look at this. You can either try and beat someone or you can try to win someone.”

Watch at 55:13

Tim Scroggs · Ep. 18

Standing

Claim

On how American politics moves

“Liberals set the floor and conservatives set the ceiling, and we all gotta live in this room.”

Watch at 39:44

Mary Greene · Ep. 19

Standing

Claim

On cancel culture

“I'm sure the Founding Fathers had something worth canceling. I'm sure that every other popular figure throughout history [did too].”

Watch at 9:33

Tim Scroggs · Ep. 19

Standing

Insight

On privacy

“Anonymity may be like your health in that you don't know how valuable it is until it's gone.”

Watch at 29:58

Tim Scroggs · Ep. 20

Standing

Claim

On business ethics

“If you incentivize the making of money as success, as the only metric of success, then you incentivize bad happening.”

Watch at 48:37

Tim Scroggs · Ep. 20

Standing

Prediction

On labels for sexual orientation

“I do think that eventually we just surrender. Eventually we just release and say, why do I need to define you and prescribe a label to dictate what I think?”

Watch at 13:30

Mary Greene · Ep. 21

Open

Claim

On how freely people can show attraction

“I think the world needs to get over itself. I think ultimately people need to just let people do what they want.”

Watch at 25:04

Reggie Tidwell · Ep. 21

Standing

Claim

On originality in design

“Unique is only first to the market. There's nothing unique about design… The original nature of your experience is the only thing unique about this life.”

Watch at 43:11

Tim Scroggs · Ep. 22

Standing

Prediction

On hiring in the age of AI

“We are being reduced down to a transaction or an image. But the reality is, and we will start to see this more and more as people start churning stuff out with AI.”

Watch at 1:08:42

Mary Greene · Ep. 23

Open

Prediction

On political division

“I think we're seeing this in government in our country, if you can't fight well together, then you're never going to survive. One side will outdo the other side every time, and that only leads to the end.”

Watch at 13:49

Tim Scroggs · Ep. 24

Open

Claim

On government

“[John Dewey] said that government is the big shadow cast by corporations. So every time I hear government, all I hear is a sort of user experience layer of contrived theater for the populace to feel things are happening or sides are taken.”

Watch at 8:39

Anthony Abraira · Ep. 24

Standing

Insight

On what changes people's priorities

“Death is a throttle. Everyone will go up to a certain speed and to a certain cadence if death is becoming evident. Then they throttle and they change and they shift their vision.”

Watch at 1:06:32

Reggie Tidwell · Ep. 24

Standing

Claim

To DeWayne, on keeping up an art practice

“You get your blood pressure down, you're like, oh, I'm good, I'm gonna stop taking medicine. Your blood pressure goes right back up as soon as you do… you gotta keep taking the medicine… And that's what art is. Art is your medicine.”

Watch at 32:00

Reggie Tidwell · Ep. 25

Standing

Insight

On ideas that go viral

“The shelf life is so short. When I was in the music industry, there was this understanding that the harder you come at it, like the more intense you come at it, the shorter your shelf life.”

Watch at 22:03

Tim Scroggs · Ep. 25

Standing

Prediction

On upgrading the human brain

“Technology is going to move really fast in my lifetime. I'm trying to brace myself… But I don't see it getting to the point where you can just download a skill in my lifetime.”

Watch at 23:24

Mary Greene · Ep. 26

Open

Prediction

On augmenting the body

“I think there will be a growing movement with people that have chosen technology and people that have chosen organic technology. And I'll say that loosely in that what our bodies can do, for instance, the placebo effect.”

Watch at 48:31

Tim Scroggs · Ep. 26

Open

Prediction

On kids who grew up with less human touch

“How do we get kids in particular back to this regulated place?… My assumption is that, oh, we're just going to have to parent differently.”

Watch at 31:59

Mary Greene · Ep. 26

Open

Prediction

On AI as a therapist

“Somebody, a therapist telling you, here's some things that you can do… and I'll work with you every week and we're going to go there together, and feeling like you have a companion on the journey. I just don't see any way that AI is going to be able to replicate that.”

Watch at 1:01:48

Mary Greene · Ep. 26

Open

Things we got wrong

When we say something on the show that turns out to be wrong, it goes here, dated, with what changed our minds.

Ep. 05 · Reggie · May 21, 2026

Got the facts wrong

“He basically did a public speaking thing where he called out the billionaires. He’s like, we could collectively make it so no one has to pay taxes, and that health care is covered.”

We couldn’t find Buffett ever saying this. The closest match is a viral 2024 quote that fact-checkers traced to Berkshire’s shareholder meeting, where he was talking about corporate taxes, not billionaires.

Ep. 06 · Dylan · May 28, 2026

Got the facts wrong

“The Dove soap commercial just came out with all the girls saying that like 73% of women quit sports because of like something said about their body.”

Dove’s Super Bowl ad said 45% of girls quit sports by age 14 because of low body confidence. Smaller number, and it was about girls.

Ep. 10 · Reggie · Jun 25, 2026

Changed our mind

“I kind of take back my initial reaction to that comment, because I think maybe social media might be a better source depending on who you’re following.”

Reggie called it unfortunate that so many people get their news from social media, then reversed himself less than a minute later, pointing to the people he follows who report from inside the courtrooms.

Ep. 11 · Tim · Jul 2, 2026

Got the facts wrong

“There is a statistic that the number one fear is like public speaking.”

That statistic is decades old. In Chapman University’s 2025 Survey of American Fears, public speaking ranked 46th out of 67 fears.

Ep. 15 · Tim · Aug 27, 2026

Changed our mind

“I think I’m just being called out on my devaluing of what I thought websites had become. I’ve fallen for the trick.”

Tim came into the episode writing websites off as a dying format and changed his mind on air.

Ep. 17 · Tim · Sep 10, 2026

Got the facts wrong

“That’s a gamification of learning and it’s been disproven as it being a valid form [of] learning.”

It hasn’t been disproven. A 2020 meta-analysis found small but real gains in what people learn from gamified lessons, and the effect held in the most rigorous studies.

Ep. 18 · George Awad · Sep 17, 2026

Changed our mind

“I just don’t think here you can.”

George came in saying he didn’t buy the idea of work-life balance, and when Tim asked about his three months in Berlin, he admitted he’d had it there and moved the problem from the person to the place.

Ep. 19 · Tim · Sep 24, 2026

Changed our mind

“I am talking to myself. I want you all to know I’m talking to myself.”

Tim spent the hour arguing that you have to be willing to be canceled; Reggie and Mary pointed out who pays the steepest price for that, and Tim agreed it was a rule for himself rather than for everyone.

Ep. 20 · Craig McAnsh · Oct 1, 2026

Got the facts wrong

“I believe it was Leo Burnett, but it was, you know, advertising is the truth well told.”

It wasn’t Leo Burnett. “Truth Well Told” is McCann’s motto, used by that agency since its founding in 1912.

Ep. 20 · Mary · Oct 1, 2026

Changed our mind

“I’m coming around to hope, because we also have the opportunity to turn that back around on some of these systems that we feel subject to.”

Mary started the hour on her own experience of being surveilled and ended it hopeful that the same visibility can be turned back on the systems doing the watching.

Ep. 26 · Tim · Nov 12, 2026

Got the facts wrong

“When you eat mushrooms, no matter what mushroom it is, on pizza or the psychedelic kind, there is a small amount of rewiring that happens in your body’s neurological framework.”

The rewiring research is about psilocybin, which only certain species contain. We found nothing showing the mushrooms on a pizza do anything like it.

Next

The next time one of us changes our mind on air, it goes here.

Episodes

Every episode opens to the full video and the full transcript.

The story so far

Ep. 1 · April 2026

Four people from four different decades pull a word out of a trash can and see where it goes. The first word was labels.

Ep. 4 · May 2026

Still the original four, and we already knew each other well. Whatever came out of the can, the hour usually turned into a question about what we get to choose, and Ep. 4 put it in the title: The Reality We Choose.

Ep. 10 · June 2026

One of the four chairs opened up. Ep. 10 was Dylan Garcia’s last as a host and the first with a guest in her seat: Lauren Moody, who runs social media for a living and admitted on mic that it scares her.

Ep. 12 · July 2026

A different guest sat in the fourth chair almost every week, and the conversations got heavier. We got better at staying with something we couldn’t resolve. Ep. 12 was about crying.

Ep. 15 · August 2026

Nicky Balachandran and the vase test. The episode that changed how we think about everything we make. It was also the first time a guest out-talked every one of us.

Ep. 16 · September 2026

Sixteen episodes in, a guest said what the show is about better than we had. Jordan Duvall told us we value youth and forget to appreciate age. A few weeks later, our editor Will Canady took the fourth chair on his way out the door to Charlotte.

Ep. 21 · October 2026

Twenty episodes after labels, the word came back around. Our guest Hannah Cole said her daughters have a stock answer when adults ask about a friend’s crush: “Mom, no labels.” Mary pointed out on mic that we’d already done a labels episode, and this time we were talking about outgrowing them.

Now · November 2026

Twenty-six episodes in. Ep. 26 was the three of us on our own for once, with no guest in the fourth chair, talking about cyborgs. We’re still writing this part as we go.